Understanding Consumer Trends and Drivers of Behavior in the Indian Dairy Food Market

This report provides an overview of the Indian Dairy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development for effectively targeting the most pertinent consumer need states and offers strategic recommendations to capitalize on the evolving consumer landscape

Key Findings

• India's Dairy market is one of the fastest-growing worldwide in volume terms
• India's booming youth population is looking to Dairy to fulfil age-based nutritional needs
• Time-scarce consumers are increasingly seeking products that can be consumed outside of the home
• Fun and Enjoyment is particularly important to young consumers, who consume a third of all Dairy
• Consumers are motivated by the ethical treatment of cows due to their status in Hindu culture 
• India's low per capita consumption of packaged Dairy products provides significant room for growth as disposable incomes rise and cold-chain distribution networks improve.

Reasons to buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Indian Dairy consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.