Summary
'Smartphone Sales to Reach 1.9bn in 2018 as ASP Drops below $190 - Q1 2014 Research in Focus: Smartphones,' a new
Research in Focus report by Pyramid Research, covers the global handset market,
focusing on handsets. It was generated by combining Pyramid analysis with
information gathered from operators, vendors, and other industry players as well
as primary and secondary research from filings, press releases and regulatory
bodies. The report provides historical figures and forecasts on handset and
smartphone unit sales, revenues and ASPs across the globe from 2009 to 2018.
Key Findings
- Global demand will continue to be strong for smartphones:
Pyramid Research forecasts a 13.7% CAGR in unit sell-through from 2013 to 2018,
resulting in a 2018 total of 1.9bn units. This trend is driven largely by the
projected decline of the average selling price at a -10.8% CAGR over the same
period, reducing the price to $189 in 2018.
- By 2018, Asia-Pacific will be by far the largest market for smartphones, with
over 54% of global smartphone unit sell-through; China and India alone will
account for just under 40% of the global total.
- By 2018, revenue from smartphone sales will account for 94.6% of total handset
revenue, highlighting an almost complete transition to the technology.
Synopsis
This Research in Focus report helps clients analyze and keep track of global
handset, smartphone and grey-market handset sell-through trends by country,
vendor and region. Comparisons are made across regions and across the forecast
period, which goes through 2018. The RIF report outlines the main drivers of
growth and decline over the period and shows some of the most significant and
exciting smartphone models slated for release in 2014. It analyzes both overall
handset and smartphone market shares by vendor, with a forward-looking
discussion of the projected positioning of the major market players.
Additionally the report includes an analysis of the smartphone OS competitive
landscape covering 2011 through 2018. It examines historical and forecast
revenue from the handset market as a whole as well as smartphone market revenue,
outlining historical and projected trends globally and by region. It also
discusses average selling price trends both globally and on a regional basis.
The report provides 10 years of historical data and projections for smartphones
for 14 markets around the world, with a Microsoft Excel file that contains all
the data referenced in the report. The report provides an analysis of the
drivers behind these historical numbers and forecasts, based on information
provided by smartphone vendors, telecom operators and regulatory agencies as
well as information from secondary sources. Finally, the RIF report offers
important insights into the differences between emerging and developed market
trends.
Reasons To Buy
- This Research in Focus report provides a five-year
forecast of both the handset and smartphone market in terms of unit sell-through
and revenue, developed using Pyramid Research's rigorous bottom-up modeling
methodologies, to enable executives to effectively position their companies for
growth opportunities and emerging trends in demand for their products.
- A detailed analysis of the market shares of handset and smartphone device
vendors, including market share in terms of device sell-through as well as
market share in terms of smartphone OS for the years 2011 through 2018, helps
executives examine the drivers behind market performance to understand best
practices, formulate competitive strategies, assess evolving threats and make
informed investments.
- The report details the average selling price of both handsets and smartphones
globally for each year from 2009 to 2018, for each region, and for 14 select
markets, enabling executives to fully understand market dynamics and determine
the most effective strategies for specific years and geographic locations.
- The largest markets in terms of handset and smartphone unit sell through as
well as the forecast growth trends through 2018 for these countries are
revealed, elucidating the shifting market dynamics across the forecast period
and giving companies a more targeted and informed way to approach investments
and operations in the handset industry.
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