Travel and Tourism in India to 2018

Synopsis        

  

The “Travel and Tourism in India to 2018” report provides detailed market analysis, information and insights, including:

Historic and forecast tourist volumes covering the entire travel and tourism sector in India

Detailed analysis of tourist spending patterns in India for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others

Detailed market classification across each category, with analysis using similar metrics

Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

 Summary

India’s travel and tourism sector performed well during the review period (2009–2013), with growth recorded in both domestic and international tourist volumes. The main factors for tourism growth were government initiatives and continuous efforts to promote the country’s travel and tourism sector on an international level. Timetric expects growth to continue over the forecast period (2014–2018), driven by government initiatives to promote tourism through participation in international events and promotional campaigns in key source markets such as the US and Japan, and emerging markets such as China. Infrastructure development, roadshows and tourist attraction development within the country also contributed towards the country’s tourism growth.

 Scope

This report provides an extensive analysis related to the tourism demands and flows in India:

It details historical values for Indias tourism sector for 2009–2013, along with forecast figures for 2014–2018

It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009–2013 review period and the 2014–2018 forecast period

The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in India.

It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009–2013 review period and the 2014–2018 forecast period.

 Reasons To Buy

Take strategic business decisions using historic and forecast market data related to Indias travel and tourism sector.

Understand the demand-side dynamics within the travel and tourism sector in India, along with key market trends and growth opportunities.

 Key Highlights

India has a number of tourist attractions owing to its geographical location and cultural diversity. These range from the Himalaya mountains to the Thar desert, the Sundarban and Kaziranga forest reserves, Maharashtra’s cultural heritage, Goa’s beaches and Portuguese culture, the Indian Ocean, the Ganges and the Brahmaputra valleys. According to the Union Ministry of Tourism, Maharashtra was the most-visited state in India in 2012, attracting 24.6% of the country’s total foreign visitors in 2012, owning to its cultural heritage, beaches and rural tourism. Maharashtra’s capital Mumbai is the country’s major commercial hub, and houses the film industry. Goa recorded a 12% growth in total tourist arrivals in 2013 over 2012, with 3.1 million tourists in 2013. This was due to its beaches, Portuguese culture and churches.

Domestic tourism expenditure in India valued at INR2.9 trillion (US$49.8 billion) in 2013, while inbound tourism expenditure totaled INR344.2 billion (US$5.9 billion). As suggested by these figures, domestic tourist volumes were higher: 1.2 billion tourists in 2013, compared to 6.8 million inbound tourists in same period.

The total number of domestic trips increased from 668.8 million in 2009 to 1.2 billion in 2013, at a review-period CAGR of 15.9%, driven by an increase in mean household income and the spending power of domestic consumers. Government efforts to promote tourism through campaigns such as: 777 days of the Indian Himalaya and Kashmir Festival 2013, coupled with infrastructure development contributed to the growth. Total domestic tourist expenditure posted a review-period CAGR of 14.32%, increasing from INR1.7 trillion (US$35.3 billion) in 2009 to INR2.9 trillion (US$49.8 billion) in 2013.

International arrivals to India increased at a review-period CAGR of 7.29%, from 5.2 million in 2009 to 6.8 million in 2013. Inbound tourist expenditure increased at a CAGR of 18.49%, from INR174.7 billion (US$3.6 billion) in 2009 to INR344.2 billion (US$5.9 billion) in 2013. The growth in international arrivals and expenditure can be attributed to the government’s promotional efforts through its participation in international events and the introduction of promotional campaigns such as Feel India, launched in February 2013, promoting the country’s culture and history. The liberalization of visa rules and the depreciation of the Indian rupee also contributed.

The volume of outbound tourists is expected to rise at a forecast-period CAGR of 5.71%, driven by an increase in the middle-class population and rising disposable incomes. Outbound tourism expenditure is also expected to rise from INR864.1 billion (US$14.7 billion) in 2013 to INR1.4 trillion (US$19.0 billion) in 2018, at a forecast-period CAGR of 10.77%. The growth can be attributed to improvements in air connectivity.

The airline market in India performed significantly well during the review period, with total revenue increasing from INR377.6 billion (US$7.8 billion) in 2009 to INR568.3 billion (US$9.7 billion) in 2013 at a CAGR of 10.76%. Robust growth was recorded in the revenue of LCCs who posted the highest review-period CAGR of 15.46%, followed by full-service airlines with a CAGR of 9.07%, and charter airlines with a CAGR of 3.32%. The growth of LCCs can be attributed to expansion in the domestic and international networks of Indigo and SpiceJet.

India’s hotel market performed well during the review period, supported by an increase in the number of domestic and international visitors. The number of hotel establishments in the country grew from 2,434 in 2009 to 3,495 in 2013, with the number of rooms recording growth at a review-period CAGR of 9.18%. Total hotel revenue increased from INR210.9 billion (US$4.4 billion) in 2009 to INR292.1 billion (US$5.0 billion) in 2013, with budget hotels recording the highest revenue growth at a CAGR of 20.66%. The growth of budget hotels can be attributed to government policies to promote hotel development in tourist’s destinations such as income tax reduction or exemption for five years and 100% FDI in the construction of hotels, resorts, and recreational facilities. The hosting of international events and a rise in business travel also contributed towards the growth of midscale and budget hotels.

The car rental value is expected to reach INR10.2 billion (US$134.1 million) in 2018, representative of a forecast-period CAGR of 11.82%, driven by a projected increase in international and domestic tourist volumes, and a rise in the volume of business travelers

India’s travel intermediaries’ market value increased at a review-period CAGR of 12.07% to reach INR647.0 billion (US$11.0 billion) in 2013. The growth can be attributed to tour operators and travel agents offering discounts on early reservations, package deals on hotels and flights, and equated monthly installment (EMI) options for credit card holders. In 2013, 77.0% of the total travel intermediaries’ market value was accounted for by travel agents. The in-store travel market value represented a share of 65.0% in 2013, equivalent to INR421.0 billion (US$7.1 billion), driven by relatively low internet penetration rates among domestic tourists.