China Water Purifier Market Forecast and Opportunities, 2019

China is emerging as a burgeoning market for water purifiers, majorly driven by the increasing water pollution level in the country. Continuous rise in industrialization and urbanization in China is posing a grave threat to the water resources present in the country. This is driving the adoption of water purifiers in residential as well as commercial segments to provide potable water for drinking and other applications. In 2011, the Chinese government estimated that 82% of the river water resources and 55% of the ground water resources were highly polluted with harmful contaminants like arsenic, lead, mercury, etc. As a result, consumers are inclining towards advanced water purification equipment such as RO (Reverse Osmosis), UV (Ultraviolet) filtration or UF (ultrafiltration) based water purifiers. Though China has the largest consumer base across the globe, the penetration rate of water purifiers is less than 4%. However, with rising adoption of water purifiers in the country, the penetration rate is anticipated to grow, particularly in urban regions like south central and eastern provinces. With major health concerns associated with consumption of contaminated water, the sales of water purifiers is expected to increase even among rural households in the country through the forecast period. 

According to “China Water Purifier Market Forecast & Opportunities, 2019”, the market for water purifier in China market is projected to grow at an exponential CAGR of about 18% over the next five years. The penetration of water purifiers in urban as well as rural areas is expected to rise on account of rising awareness about water purifiers. In value terms, RO based water purifiers would continue their dominance due to their high prices, while in volume terms, the demand for filter media based water purifiers is expected to swell on account of their higher penetration majorly among rural households in the country. China’s water purifier market is largely fragmented with more than 3000 small and big, domestic and foreign players operating in the market. However, considering the vast growth potential that the country is offering, leading foreign players are expected to overtake the water purifier market on account of their established brand name, strong distribution network, and growth-oriented strategy. The market is also expected to witness significant proliferation of other innovative water purification technologies such as water pitchers that are more affordable for middle income households in the country. “China Water Purifier Market Forecast & Opportunities, 2019” discusses the following aspects related to water purifiers in China.

 • China Water Purifier Market Size, Share & Forecast
 • Segmental Analysis – RO, UV and Filter Media based Water Purifier Market Size & Forecast
 • China Water Purifier Market Trade Dynamics
 • Changing Market Trends & Emerging Opportunities
 • Competitive Landscape & Strategic Recommendations

 Why You Should Buy This Report?

 • To gain an in-depth understanding of water purifier technologies in China.
 • To identify the on-going trends and anticipated growth in the next five years.
 • To help industry consultants, water purifier manufacturers and other stakeholders align their market-centric strategies.
 • To obtain research based business decisions and add weight to presentations and marketing materials.
 • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs.

 Report Methodology

 The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with water purifier manufacturers and industry personnel. Secondary research included an exhaustive search of relevant publications like newspapers, websites, and proprietary databases.